In Praise of Captain Obvious





Injustice.  That’s what I think about when the poor dude is humiliated every half hour on television. Why?  In real life and business management, there’s value in questioning the obvious.  Following are some examples from my practice over the years (modified for client privacy) :

·        Obvious: employees get sick, at least once every few years.  Nonobvious: Some employees went for five or ten years without getting sick (zero sick hours).  Resolution: Employees had an informal deal with their supervisor, to not report sick hours, unless it got “out of hand.”  When those employees left the firm, they were over compensated for sick leave not taken. 

·        Obvious: fixed assets cannot have a value less than zero.  Nonobvious: Good intentioned employees shifted assets and broke some of them down into more tractable components as part of a cleanup.  Inadvertently, they adjusted some below zero.  Resolution: Change the system and reporting to prevent adjustments that result in net present value below zero. 

·        Obvious: our computer system will not allow the payables department to pay the same vendor, the same amount, on the same day. Nonobvious: The same vendor can be set up twice.  For example, once as XYZ Corp and again as X.Y.Z Corp.  Similar but different.  To the computer, those two names are as different as “Hopalong Cassidy” and “Butch Cassidy.”  So, the control failed and XYZ was paid $25K twice for the same invoice.  Resolution: Cleanup the vendor master, put more controls around setup, and build a smarter duplicate payment warning system. 

·        Obvious: we should keep a little extra inventory on hand for top customers.  Nonobvious: Customer needs and preferences change. Big customer X was sure that polka dot siding panels would be popular next season. Told supplier to have plenty on hand.  Unfortunately, the customer was not able to sell the anticipated volume and did not need the extra inventory from the supplier.  Supplier was left with a glut of oddball siding which may never be sold.  Resolution: Put in review procedures.  The supplier should not allow its financials to be dictated by a customer prediction (risk management).

Wandering minds find opportunities

Questioning the obvious acknowledges that we don’t know everything.  Sometimes just looking at raw data from the business helps us build the needed skepticism.  Randomly look through data sometimes. Notice anything odd or any trends?  Negative fixed assets?  Customer swinging back and forth between large purchases and large returns?  Letting your mind wander by looking at data might also alert you to new opportunities.  What does it cost to sign up a new customer?  How does that compare to the “lifetime” of a customer?  Do we get our money back?   Who is this customer that jumps from $X to $20X in just a few months?  Are there others with the same characteristics?  How do we go after them?

Have you ever been in a meeting and had an acknowledged expert walk in the room, ask one or two questions, and change the entire direction of a project?  The real talent is to ask the right questions, to look beyond the obvious and question the obvious.  So, three cheers for Captain Obvious.  He’s part of the solution. 



   

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